Our story

the Unstopables™ story: life has more to offer

Why was Unstopables created?

Unstopables was born under the belief that life has more to offer, and that everyday routines don’t have to feel so “blah.” Let’s face it, household products can be completely humdrum, and doing chores can sometimes be too boring to bear.

Enter Unstopables.

At P&G, we believe that perfume making is both an art and a science. Taking this to heart, one of our sophisticated scientists set out to challenge the status quo. With a reputation for unexpected creations and unapologetic persistence, she decided to flip household products on their heads, turning the mundane into marvelous.

One scientist decided to turn the mundane into the marvelous.

 She worked to create Unstopables In-Wash Scent Booster, and a laundry room revolution was born.

She had a goal of creating the richest, purest, most exhilarating scent ever to be imagined—and the perfect Unstopables beads were born. Utilizing scent-boosting technology to overload these distinctive beads with up to nine times more perfume than liquids, this new form completely shook up the laundry category and allowed consumers to achieve new levels of freshness like never before. Needless to say, we think she nailed it.

But she didn’t stop there. No way. Today, Unstopables continues to elevate expectations and ignite a dose of delight into your air, home, and fabrics. And, by forecasting global scent trends years in advance, P&G’s scientists and perfumers can carry on this tradition of luxury, creating and delivering new fragrances for our Unstopables line well into the future.

You just won’t believe what's in store.


that whisk you away


that transform spaces

tips & advice

to luxurify your life