A bad smell pretty much leads to frowns, wrinkled noses, or worse (a “refunded” lunch, for instance). But a good smell can evoke so many wondrously positive reactions. When trying to sell a house, one of the oldest tricks in the book is to bake chocolate chip cookies so that the sweet aroma of gooey goodness seduces potential buyers as they walk through the door. If fresh-baked cookies have the power to transform a fixer-upper into a gotta-haver, imagine what other powers lurk in the realm of redolence… Or if you have a lousy imagination, just keep reading.
Get a Good Night’s Sleep
For a special treat, wash and dry your sheets right before bed using your favorite Unstopables™ In-Wash Scent Booster. The warm fabric on your skin (or pajamas, if you prefer—we don’t judge) and the pleasant aroma it releases as you drift off will have you counting sheets… err, sheep… in no time. In fact, we’re getting a little sleepy just thinking about it.
Have Smell, Will Travel
If there’s some lengthy travel in your future—maybe a business trip or a (gulp) family reunion—bring along some of your comfort zone with a fresh blanket that smells like home, or clothes that have been treated to your favorite Unstopables In-Wash Scent Booster. If you’re driving, you probably have room for lots of scented goodness to help stave off that stale feeling you can get after so many hours on the road. And bonus: If the extended family is unbearable, you can always find your happy place in the car.
Create Long-Lasting Memories
It is said that smell is the sense with the strongest memory trigger, largely because the part of the brain in which smell is processed (the olfactory cortex) is located extremely close to where memories are processed (the hippocampus and amygdala). At least that’s what we read on Wikipedia.
You can easily reinforce a memory by including a particular smell—and again, let’s opt for a GOOD smell. You can lather on your favorite sunscreen before hitting the beach. Catch a whiff of the salt on your skin after you’ve been in the water. Pick up an ocean-scented candle as a keepsake. With these olfactory allusions (and illusions?), a day at the beach might last long enough to get you through most of January… maybe into February, but you’ll have to dig deep into your olfactory cortex to pull that off.